What is agentic commerce?
AI assistants completing purchases on behalf of users - researching, deciding, and checking out autonomously. It turns 'bots' from a purely hostile category into one that can carry revenue.
Agentic commerce is shopping executed by AI agents: a user says 'buy me running shoes under $150' and software researches, compares, and transacts. Major platforms and payment networks are actively building the rails.
For storefronts it inverts a decade of assumptions: some automation is now a customer. Detecting, verifying, and serving agent traffic - while still blocking hostile bots - becomes a core storefront capability.